It is fair to say that business success is often measured by customer engagement and sales. Due to the competitive marketplace, it is easy to forget about the people who drive the company's outcomes.
Keeping your workforce motivated and working together towards the bigger picture is vital if you are to maintain business growth. To do this, you need to implement employee engagement strategies that actually work.
What Is Employee Engagement?
Employee engagement is essentially a measure of the degree of time and resources that individuals are prepared to put into the organisation they work for. It is a workplace approach that ensures that all employees are willing and motivated to give their best every day. An engaged worker is committed to their organisation's goals as well as values, and feel driven to contribute to business growth.
Since it is intangible yet has real results for the business' success, engagement can be hard to understand. Studies show that a highly engaged workforce improves productivity, increases profitability, and reduces turnover.
For these reasons, it's key to have a well-thought-out employee engagement strategy that is tailored to your staff's needs. In short, it is essential to the business' long-term success.
Let's go over some employee engagement strategies that are a sure-fire way to keep your company successful.
7 Employee Engagement Strategies That Actually Work
1. Uphold Core Values
Your core values are the heart of the company's culture and should be laid out for your workforce from day one. Core values explain what matters to your team and the ideals you want to uphold. When everyone is moving in the same direction and feel like they fit in and are part of the greater whole, there will be engagement.
Through promoting and upholding your company's core values, you create not only a cohesive but also a positive work environment for your employees. This encourages them to form an emotional connection to your company.
2. Give Employees Room To Shine
A good leader or manager knows how to bring out the best in their team. Yes, you hired someone to fill a role, but keep in mind that there are many roads to Mecca. Micro-managing each person will not bring out the best in them. Instead, encourage employees to be themselves. Provide deliverables and the support they need to achieve goals, without dictating how they get there.
3. Provide Opportunities For Growth
Employees want to know that an organisation is invested in their career. If you provide them with the opportunity to grow their skillset through training and by mapping a career path, you keep them motivated with something to work towards.
Learning and development initiatives also show your employees that you value them as individuals and not just someone who is replaceable if they do not have a specific skill set.
4. Promote Transparency
If your employees do not know what's going on with the company, they will be less likely to invest in it. Also, if they feel like they are intentionally being left out, they may begin to distrust management. This can make them lose confidence in leadership.
Although you can be discreet about some issues, you should inform employees of decisions that directly affect them.
5. Allow For Feedback
Providing a platform where employees can share their thoughts and ask questions will encourage them to give honest feedback. This platform can include your HR department or anonymous surveys.
Next, you should listen to the feedback that's given. Nothing demotivates people more than if they think they are wasting their time sharing their thoughts. Listen to what your team members have to say, take action on it, and then let them know what's been done about their concerns.
6. Hold Yourself Accountable
If you are holding employees accountable for their performance, make sure that the same applies to management. It's a case of leading by example. If the team feel like office rules only apply to certain levels within the workforce, they may begin to distrust management. This leads to a toxic work environment which results in disengagement.
7. Build Momentum By Sharing Success
When someone excels at their job, celebrate the win with them. When the business has a record quarter or year, share the news and allow everyone to revel in the achievement. When you do this, you contribute towards creating a connected unit that is driven to succeed.
Implementing these employee engagement strategies will help you to build a successful company. A happy and engaged workforce will be willing to work towards the betterment of the company and uphold its goals.