8 Creative Recruiting Strategies To Attract Top Talent

When it comes to recruitment, are you thinking out of the box?

8 Creative Recruiting Strategies To Attract Top Talent

Do you want your company and your job advertisement to stand out from the competition? Do you also want to attract top talent or more diverse applicants? What about staying ahead of changes in the talent acquisition and hiring process?

The great news is that you can achieve all of these. All you need are unique, creative recruiting strategies to help you.

Eight Creative Recruiting Strategies You Need to Try Now

Strategy 1: Host a Recruitment Event

First on the list of creative recruiting strategies is to host an open house event in which you invite people who might want to join your company. This way, you can evaluate candidates in a more casual setting in comparison to a formal job interview. Additionally, candidates can see what the business looks like and experience some of the company’s culture firsthand.

You can organize a career day, invite potential employees to attend a company sports game, and more.

While we are still feeling the effects of the pandemic, you can choose to host virtual recruitment events too. Consider Facebook Live, a webinar with guest speakers, etc.

Strategy 2: Implement Social Recruiting

Social Recruiting

Social media is an innovative strategy to use as part of your hiring strategy. With 4 billion users on social media and 80% of them looking for jobs on these platforms, you are missing out by not implementing social recruiting.

Social recruiting comes with a host of benefits too. It improves your brand reach, helps you get more referrals, tap into passive candidates, and target specific talent. Moreover, you can save time and money!

Strategy 3: Add Hidden Messages To Your Job Ad

Apple, for example, hid a job ad on random web pages on their site. IKEA included “career-assembling instructions” in product videos.

Creating hide-and-seek messages or riddles and adding them to your job advertisement can be a fun way to attract top talent and also create excitement about the job opening.

Strategy 4: Host a Hiring Happy Coffee Hour

Organize a hiring “happy coffee hour” at your office and advertise this on job sites, your company website, social media platforms, and industry-related sites. A hiring hour is ideal if you have more than just a few positions to fill.

At the hiring happy coffee hour, you'll meet potential candidates who are interested in working at your company. Your hiring managers can even conduct interviews on the spot.

Social Recruiting

Strategy 5: Utilize Virtual Reality

With virtual reality (VR) technology, you can show talent what it is like to work at your company. You can provide a 360-degree video detailing what the office environment looks like and add this to the job description. You can also create virtual reality tours of your workplace so candidates can get a feel if they will fit in.

It is important to note that not all candidates will have access to VR tech, so you can easily set up a VR station when you host a career day or at a job fair.

Strategy 6: Set Up An Employee Referral Program

Another one of the creative recruiting strategies is to create an employee referral program. If this is set up right, it can be a very effective tool to acquire new talent.

Your employees can be your brand ambassadors. They already embrace your company mission and values, now they can spread these too.

You can create content your employees can share on social media. Let them know what positions you want to fill so they can approach talented people in their networks. For every person you hire that was a referral, you can allocate more benefits or a kick-back to your employee.

Strategy 7: Create Puzzles

Innovative Recruitment

Creating puzzles, if this fits the job descriptions and requirements, could be an excellent way to stand out. You can also quickly identify ideal candidates and filter out the unsuitable ones.

For example, you can create a 60-second puzzle on programming and award R500-R1,000 to a lucky participant every day for a week. This is a win-win for both you and potential candidates: they get a chance to win some money, and you get access to top-qualifying candidates.

Strategy 8: Exploit The Power Of Video

CareerBuilder has found that if your job post has an accompanying recruiting video, your ad will be viewed 12% more. Videos can also boost your application rate by more than 30%.

In recruiting videos, you can provide an in-depth view of your company culture, giving potential employees a taste of what it would be like to work with you. Highlight the benefits a candidate stands to gain by getting hired, such as an amazing work-life balance.

Final Thoughts

Creative recruiting strategies shouldn’t just be nice-to-consider ideas. They should form a definite part of your hiring toolkit. Aside from making the process so much more effective, you also have better chances at acquiring top talent, standing out from your competitors, and positioning your company in a unique light.

Contact &Team so we can help you craft creative hiring strategies today!